Explores the connection between baseball card collecting and nostalgia among men of the baby boom.

Baseball card collecting carries with it images of idealized boyhoods in the sprawling American suburbs of the postwar era. Yet in the past twenty years, it has grown from a pastime for children to a big-money pursuit taken seriously by adults. In A House of Cards, John Bloom uses interviews with collectors, dealers, and hobbyists as well as analysis of the baseball card industry and extensive firsthand observations to ask what this hobby tells us about nostalgia, work, play, masculinity, and race and gender relations among collectors.

Beginning in the late 1970s and into the early 1990s, baseball card collecting grew into a business that embodied traditional masculine values such as competition, savvy, and industry. In A House of Cards, Bloom interviews collectors who reveal ambivalence about the hobby’s emphasis on these values, often focusing on its alienating, lonely, and unfulfilling aspects. They express nostalgia for the ideal childhood world many middle-class white males experienced in the postwar years, when they perceived baseball card collecting as a form of play, not a moneymaking enterprise. Bloom links this nostalgia to anxieties about deindustrialization and the rise of the civil rights, feminist, and gay rights movements. He examines the gendered nature of swap meets as well as the views of masculinity expressed by the collectors: Is the purpose of baseball card collecting to form a community of adults to reminisce or to inculcate young men with traditional masculine values? Is it to establish “connectedness” or to make money? Are collectors striving to reinforce the dominant culture or question it through their attempts to create their own meaning out of what are, in fact, mass-produced commercial artifacts? Bloom provides a fascinating exploration of male fan culture, ultimately providing insight into the ways white men of the baby boom view themselves, masculinity, and the culture at large. [Excerpt:]“Collectors often decried how money had ruined their hobby, making it hard for them to form meaningful friendships through their cards. Money, however, made the hobby not only profitable but also more serious, more instrumental, and therefore more manly. The same collectors who complained about greed often bragged in the same interview about the value of their cards. Yet money, in turn, made the hobby less akin to child’s play and more like work: lonely, competitive, unfulfilling, and alienating.”

A legendary figure in the realms of public policy and academia, John Gilderbloom is one of the foremost urban-planning researchers of our time, producing groundbreaking studies on housing markets, design, location, regulation, financing, and community building. Now, in Invisible City, he turns his eye to fundamental questions regarding housing for the elderly, the disabled, and the poor. Why is it that some locales can offer affordable, accessible, and attractive housing, while the large majority of cities fail to do so? Invisible City calls for a brave new housing paradigm that makes the needs of marginalized populations visible to policy makers.Drawing on fascinating case studies in Houston, Louisville, and New Orleans, and analyzing census information as well as policy reports, Gilderbloom offers a comprehensive, engaging, and optimistic theory of how housing can be remade with a progressive vision. While many contemporary urban scholars have failed to capture the dynamics of what is happening in our cities, Gilderbloom presents a new vision of shelter as a force that shapes all residents.

In recent years, almost daily media attention has been focused on the plight of the homeless in cities across the United States. Drawing upon experiences in the U.S. and Europe, John Gilderbloom and Richard Appelbaum challenge conventional assumptions concerning the operation of housing markets and provide policy alternatives directed at the needs of low- and moderate-income families. Rethinking Rental Housing is a ground-breaking analysis that shows the value of applying a broad sociological approach to urban problems, one that takes into account the basic economic, social, and political dimensions of the urban housing crisis.

Gilderbloom and Appelbaum predict that this crisis will worsen in the 1990s and argue that a "supply and demand" approach will not work in this case because housing markets are not competitive. They propose that the most effective approach to affordable housing is to provide non-market alternatives fashioned after European housing programs, particularly the Swedish model.

An important feature of this book is the discussion of tenant movements that have tried to implement community values in opposition to values of development and landlord capital. One of the very few publications on rental housing, it is unique in applying a sociological framework to the study of this topic.